Stroke of dazed genius from Heineken.
Buy over a thousand
failing, run down and dilapidated pubs (pubs you used to own but you
sold to a bank that turned them into a massive, toxic asset, a toxic
asset managed by - yes - YOU), at a knock down price which is twice what
they're really worth. Tell the market this is the most exciting thing
that's happened in the pub industry since Spirit was created. Carry on
as usual. Think.
Hire ex Spirit and Punch employees available on
the job market because of their remarkable track record in the pub
sector, put them in charge of your rudderless existing payroll and leave
them to come up with some inspired and totally original name, ditch the
moniker 'Scottish & Newcastle', pretend that it's all new, and
sparkly and different when, really it's just the same tired old claptrap
that's been bringing the pub industry to its knees, then roll out a
load of guff about how great it is for people to get into this
revolutionary new form of low cost entry into the trade. Business as
usual.
Bob's yer uncle. INspired. EBITDA.
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