OUR PHILOSOPHY: THE ONLY WAY IS ETHICS
Business has never been easy. Indeed, delivering the goods and services people need at prices they can afford is enormously challenging. However, this is not an excuse for exploiting people or planet. Resources are finite, the environment is in peril, prosperity is faltering and the gap between the winners and the losers is widening. In our increasingly interconnected world, attitudes and expectations are changing. Businesses which evade tax, violate human rights or clear rainforests are ever more visible and challengeable. While unethical and exploitative behaviours may be understood in terms of short term profit maximisation, they now erode a business's reputation, brand and licence to operate like never before. To adapt, businesses must stop talking about being good corporate citizens or about being fair, responsible, sustainable or ethical. They must now unequivocally prove it.