Wednesday, December 12, 2012

This is not Journalism, it's Advertorialism.

These two meetings - which Rob Willock draws such derogatory contrasts between - can be summarised like this: A shindig versus a showdown.

The One: ‘Ten Years On’ A social get together, a celebration recognising a decade of independent voluntary advice given to rural pubs and licensees, with HRH Charles in the mix, with lots of uplifting stories about the rural pubs and communities they touched in that time.
The Other: "One Year On - Self Regulation in the Tied Pub Sector" A formal hearing called by well informed politicians, deeply concerned about the imbalance of risk and reward between tied lessees and their corporate freeholders, run tightly to an agenda designed to drill into matters which directly affect the majority of pubs in the UK, rural, urban, city, estate, community - in fact the majority of pubs in all our neighbourhoods.

Meeting One was attended by people from many parts of the pub sector, attracted by the convivial occasion, looking forward to a chance to catch up over drinks and canapes once the accolades were done.

Meeting Two was attended by hard pressed tied lessees from all over the UK, some of whom could only be there by closing their pub for the day, and formal representatives such as FSB, and IPC, intrigued to see what BBPA had to report on how their paymasters have improved behaviour toward their tenants since Select Committees told pubco's they were in 'the last chance saloon' before statutory regulation in 2004, 2008, 2010, 2011 and 2012.

Pub is the Hub gets much of its funding from Punch Taverns and Enterprise Inns - and other major  pub sector corporates who are proud to highlight this relationship in their Annual Reports as 'Corporate Social Responsibility'. PITH non-executive directors: Simon Theakston, Theakston’s. Chairman; Russell Burton, Enterprise Inns. Geoffrey Bush, Diageo Foundation. Sue Huggins, The Post Office. Dick Llewellyn, Gosschalks. William Robinson, Robinson’s.

All Party Parliamentary Save the Pub Group is a voluntary, cross party assembly of elected politicians and Lords, supported by administrative services provided by CAMRA, the independent, voluntary organisation which campaigns for real ale, community pubs and consumer rights and has more members than any other such group in Europe.

The editorial decision this publication made not to report on the tied tenants' meeting is what stirred up tenants' ire. It's simple; this is not journalism,  it's advertorialism.

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