Thursday, November 15, 2012

Fuller’s set to roll out its own coffee offer Brewer Street

'Brewer Street' article in the Publican's Morning Advertiser

Dear GOD I wonder how much Fuller's paid some brand development agency to come up with that one.

It's at LEAST a decade behind where they ought to be and it is, typically, a completely unoriginal and uninspired idea. Just another DULL, dull, dull and late in the day 'innovation' from one of the dull yesteryear brewers that Britain is so besotted with and hampered by.

No wonder the UK needed an injection from government to try to stimulate a 'cafe culture' on the ground. The pubco's and family brewers' myopic fumbling ways have prevented any meaningful development or innovation in the pub sector for the best part of thirty years.

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