Yes - as we all know in this trade, being food led IS the future - everything's rosy when you're food led - all the capital investment, extra work, doubled wages costs, training, planning, consumables, increased wet and dry storage space and equipment, waste handling, doubling energy consumption, increased marketing costs - these all add up to a hunky dory straight to the bottom line improvement in profit for all and every publican in the land. Many of whom will of course have funded all this through an in partnership investment plan with their pubco partners, who've been encouraging them to diversify ever since beer sales began to plummet - so they can charge more rent in a declining market.