Punch makes BEC promises

http://www.morningadvertiser.co.uk/news.ma/ViewArticle?R=83399

Who came up with the name 'Punch' for a giant pub company anyway?

Was it intended to conjour up in the mind's eye a pugilist's fist in glove; a great cornucopia of fruit and aromatic liquors combined in a cut glass bowl; a satirical and tongue in cheek take on traditional pub companies who involved brewing in their portfulio of activity or a modern manifestation of the Lord of Misrule and Trickster, Punchinello?