Chef & Brewer’s next step MA 27.03.09

These new concept wizards need a good flushing out at both ends to get their creative juices and imaginations working properly.

Or they could do with a some real life experience before coming up with the NEXT tired tortured rebranded brand concept of a consumer lifestyle family retail leisure environment that works on a pile it high make it seem cheap; oops I mean 'good value'; plastic inauthentic centrally nuked and distributed fantasy mediocrity.

As they're calling it NEXT as a 'working title' maybe they could consider putting a corner aside in every boringly branded branch to sell clothes and perfumes - enhance the per visit experience.