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Sunday, January 20, 2013

The marvellous surreal world of Pubco.

You know when the pubco says you aren't concentrating enough on your business, you're not on top of the figures, you should be behind the bar more and on the floor more and in the office more and you should maybe consider getting rid of three staff whose pay is making your figures look shite?

You know when the pubco says you need to diversify your offer more, pay more attention to your product mix, look at your buying patterns and look for new suppliers? They suggest you should get onto the local and regional press and spread the word about your business... When they say you need to look at your marketing and promotions and reach out to the community more?

Well, while telling you that you should be jumping through hoops in the sky never, ever let them know that you really ARE already doing everything they thought of and that you've been doing it since the day you set up shop. You've been reaching out to the community, you've been making your business better and busier than they can expect because THAT is YOUR JOB! They'll use the evidence against you. As proof that you aren't concentrating enough on your business.

The marvellous surreal world of Pubco.

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