Friday, July 23, 2010

RE: BrewDog launches strongest beer — in a squirrel

BrewDog pump a genuinely original rush of fresh air into an industry that's dominated by chums going back to the days of the giga brewers, beset with a forty years out of date vision full of back slapping and nudge-nudge-wink-winking over tedious re hashes of intellectually impoverished advertising and marketing campaigns that treat the public exactly as the Big Brother phenomenon has done. It's people like BrewDog who will help change the status quo in the pub industry because virtually no one else is up to it.

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